A campaign that lives up to its concept

IKEA poster in the City Centre Skytrain Station, Vancouver



The IKEA promo team in downtown Vancouver

I saw these guys, and the members of the team were all male, in downtown Vancouver on Monday, April 23rd. In Vancouver one of the most popular places to market anything is on the corner of Granville and Georgia. Right outside a busy skytrain station. outside the biggest downtown shopping centre and right next to the two flagship department store locations, there is a ton of foot traffic.In addition to stunts like this, it is also a very popular place for product launches (Fiat 500) and product sampling.

On April 25th, IKEA opened a new store in Richmond. Part of the campaign was "Everyone is a coupon" The start of the campaign was the posters in the Skytrain stations and on bus shelters. This was follow up by the walking coupons.

I think that this a great connection to the poster campaign. They certainly got a lot of attention from passers by and lots of people took their photos.

But did i go to the store opening to use myself as a couple and get a great deal? What are you, nuts? Go to the new IKEA on opening day? It will be a mad house. Is there any discount in the world that is worth that chaos and mayhem? Well, for lots of people obviously, but I just could not face the ordeal. I'll check it out in a coupe of weeks, when things settle down.

I've even worked out a route to take my daughter there by bicycle that avoids all of the main streets. She wants to go for a hot dog and ice cream. And who am I to resist the entreaties of a four-year old?.