"Got" everything?



"got milk?" ad with Steve Nash

The "got milk?" campaign was created for the California Milk Processor Board in 1993. The intent of the campaign was to increase sales of milk, and although from 1995 on advertisements based on the concept ran nationwide in the USA, the biggest increase in sales was in California.

Since its creation almost 20 years ago, the campaign has become one of the most imitated and parodied ever. The "GOT CRAFT?" postcard is just one of the most recent examples.

Although the campaign only ran in the USA, it is somewhat remarkable that the knockoffs and parodies can be found all over the world. But then isn't imitation the sincerest form of flattery?