Friday, April 20, 2012

Or does Yellow = Sucralose

In an earlier post I wrote about yellow and cancer, particularly the Canadian Cancer Society's use of yellow and the daffodil. But I've also written about the use of yellow in the artificial sweetener market.

Yellow is the colour that is used on Splenda (sucralose) packaging, but it is also the colour used by Sugar Twin for its sodium cyclamate sweetener.

Not surprisingly Costco, selling under its Kirkland private label, is using yellow for its sucralose sweetener.

So, it looks like in artificial sweeteners colour sweepstakes, yellow division, the score is sucralose 2, sodium cyclamate 1. I'll keep an eye out for late results.

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