And the branding battle is running at full speed

Heinz tomato ketchup dispenser

Heinz tomato ketchup dispenser (Detail)

Heinz tomato ketchup dispenser (Detail)

Over the weekend I was passing by a food truck and saw this dispenser. The ketchup was dispensed into small paper cups.

A huge cost and environmental saving over delivering ketchup in small plastic packets. And a great big branding message.