Saturday, January 27, 2018

Picking a second language

Bilingual advertisement for Telus, SkyTrain, Vancouver

I saw this advertisement at a SkyTrain station in Vancouver.

Given the high percentage of Mandarin speakers in the Vancouver area it is not at all surprising that the second language that Telus picked for its advertisement was Mandarin.

In Richmond, a Vancouver suburb with a high percentage of Chinese residents, there has recently been some pushback over unilingual Mandarin signs at some retailers.

I have not heard of any complaints being lodged with Telus, but I would suspect that if that was happening Telus would keep quiet about it.

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