The packaging is the product

Hershey's Hugs

Hershey's Kisses - Candy Cane flavour

I recently saw these packages at Safeway. I like it. The package looks like the product. A simple and quite clever idea to reinforce what make the Hershey's Kiss, and Hug, different.

Not the most space efficient packaging, but retailing in the consumer packaged goods segment is all about standing out on the shelf and making the sale. These packages seem to succeed on both counts.