Coming soon to a store near you

"Sobey's Dollar Days" sign on the door of Safeway, New Westminster

In June 2013, Sobey's bought Safeway Canada. 

I saw this sign for "Sobey's Dollar Days", inside a Safeway store on January 29, 2018. 

Does it make sense for Sobey's to continue to maintain two different brand names for stores that are not appreciably different in market position? Probably not, and if this sign is any indication, probably not for much longer.

I predict that the Safeway name will be replaced by Sobey's within two years.