Keeping up with change

The old and new Instagram logos
(Source: http://www.designbolts.com/wp-content/uploads/2016/05/Old-New-Gradient-Instagram-Logo-Design-2016-3.jpg)

Video display at Douglas College showing social media logos

Video display at Douglas College showing social media logos (Detail)

Instagram changed its logo two months ago. Not everyone was crazy about the change. (I do prefer the old logo that pays tribute to Polaroid cameras.)

But when a logo changes, pushing that change out to the community is a real challenge. Not every user will update their use of the logo promptly. And if the logo is used in printed material many users will wait until the existing stock of brochures etc. is use up before reprinting with the new logo.

There is less justification for delay when the logo is used electronically. (Unless you just prefer the old one.)