The wrong stock photograph

Billboard for autoTRADER.ca, Main and Terminal, Vancouver, BC

Every province in Canada has a mandatory helmet law. There are exemptions for Sikhs in British Columbia and Manitoba. (The turbans worn by devout Sikhs do not fit under a helmet.)

There are many jurisdictions in North America where the balance of motorcyclists are not required to wear a helmet, but British Columbia is not one of them.

Is autoTRADER.ca encouraging its customer to break the law?