Tell them everything they need to know (Or why content is king)

2016 National Blood Donor Week flier from Canadian Blood Services

2016 National Blood Donor Week flyer from Canadian Blood Services (Reverse)

I donate blood, 323 times at last count. Half of the Canadian population is eligible to donate, but only 1 in 60 actually does.

So an event like National Blood Donor Week should be an occasion to raise awareness, rally the population, and find those 714 donors that are needed every week.

People were handing out this flyer at the Granville Skytrain station. Great. Raise awareness and fill all of the available appointments.

Great, except that the flyer does not indicate what the dates of National Blood Donor Week. (It was June 13 to 18, 2016.)

What a missed opportunity. What conceivable reason could there be not to include the dates on the flyer? It can't be that Canadian Blood Services (CBS) was hoping to reuse the same flyers next year. What if the clinic hours change?

And the final irony is that these flyers were being handed out only blocks from a permanent blood donor clinic, the address of which is not even listed on the flyer.

Permanenent blood donor clinics in Vancouver, BC
(Source: https://www.google.ca/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=blood%20donor%20clinic%20vanocuver)

Yes CBS you do good works, you just need to promote them better. Better content equals better communications and hopefully more donations.