This company can't even spell. Of course I'd trust them with my money.
CIBC website promoting the bank's new Dividend VISA card |
Advertisement on website promoting CIBC's new Dividend VISA card (Source: Screen capture from YouTube.com) |
Advertisement on website promoting CIBC's new Dividend VISA card (Source: Screen capture from YouTube.com) |
Banks build their business on trust. If I trust the bank I should not feel nervous about depositing my money there. And my credit card details will be safe.
So, how will my opinion of a bank be affected by an advertisement with spelling mistakes? (And what does "cash bac" mean?)
I would say the opinion will be negatively affected. And it makes me wonder what other details is this institution failing to pay attention to?
Labels: advertising, CIBC, Facebook, on-line advertising, spelling
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