Tough to do high resolution

Pepsi Super Bowl display, Save-on Foods, Cambie Street, Vancouver, BC

This grocery store regularly has displays that uses cases of soft drink to create an image. Often it is letters. This one, spelling out NFL, was obviously in place to take advantage of Super Bowl parties and the accompanying orgy of consumption.

My problem with this? The available resolution is not very good.  I think that the intent was to recreate the NFL shield logo (See below.), but it just didn't really work.

NFL Logo
(Source: http://www.sports-logos-screensavers.com/user/NFL_Logo.jpg)

It is tough to reproduce a detailed logo when your screen is only 13 pixels wide and 13 pixels high.