Sunday, February 21, 2016

From educational to sexist

Happy Meal books, McDonald's, Vancouver, BC

Happy Meal toys (Transformers and My Little Pony), McDonald's, Vancouver, BC

Every couple of weeks the Happy Meal toy changes. The last batch of toys were children's books. Some great titles including Pete the Cat and Paddington.

And the latest batch of toys? Transformers for the boys and My Little Pony for the girls. And for children or parents that might miss the hint, the backgrounds are colour coded. Transformers on blue and My Little Pony on pink.

Could McDonald's sexims be more patronisingly obvious?

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