How does this store survive?

Microsoft Store, Pacific Centre, Vancouver, BC

Microsoft is making a brave effort to make a stand in the retail marketplace. I know that the firm still has deep pockets, but how can this business survive?

When I go by this store I usually see more staff than customers. When I look at the Apple store I see about a two or three to one customer/staff ratio, and about 20 staff on the floor.

In the Microsoft store I've never seen more than six staff and about the same number of customers.

I give this noble experiment another year, at the most.