Smaller packages and lower costs
Jelly bean packaging, Dollarama |
Jelly bean packaging, Dollarama (Reverse) |
In recent years the packages of many foods have decreased in size. This "inflation by stealth" has occurred across a broad range of consumer packaged goods.
But here is a case where the package gets smaller, but actually does not change size. Based on the "Best before" dates on the back of these bags of jelly beans, I presume that the shorter bag on the left is the new one. (2017 date) while the taller bag on the right is the old one (2016 date)
The remarkable thing is that both bags contain 250 grams of jelly beans. The smaller bags will take up less space in shipping and storage, Lower costs and more space in the store. And best of all, the customer is not getting stiffed.
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