What will get their attention?

Advertisement for Lougheed Town Centre, Broadway Commercial SkyTrain station, Vancouver, BC

Advertisement for Lougheed Town Centre, Broadway Commercial SkyTrain station, Vancouver, BC

These two advertisements work quite well together. The messages are different, but complementary. For some shoppers ease of access and parking is a key factor, for other the mall's anchor tenants are the big draw.

I do find it interesting that the top advertisement lists the retailers alphabetically by name, while in the bottom advertisement the order is different with Hudson's Bay and Walmart Supercentre getting top billing.

But of course the real point is will this campaign get shoppers to get off the SkyTrain and do their shopping at Lougheed Town Centre, or will the weary commuters just continue on to shopping centres closer to their final destination?