Saturday, July 4, 2015

Will Monster High have a monster crash?

Monster High doll, The Real Canadian Superstore, Vancouver, BC
Toys come and toys go. The Elmo that some fool stood in line for at Christmas is at the thrift store before summer is over. And so it is not surprising that the Monster High dolls are marked down and headed out the door.

Fads like these dolls are notoriously hard to predict. Timing the demise of the fad is nigh on impossible. Exit too early and you can leave thousands or even millions of dollars on the table. Hang on too long and you'll find yourself stuck with unsellable inventory that is losing value by the second.

Will 30% off be enough to shift the remaining stock? Probably not. Look for deeper discounts and then dolls in the dumpster.

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