Why should Canadians care about produce from California?

Poster for Strawberry Fields Chicken Salad, Wendy's, Vancouver, BC 

Poster for Strawberry Fields Chicken Salad, Wendy's, Vancouver, BC (Detail)

Wendy's is making a big deal out of the fact that the "Our strawberries are HAND-PICKED from fields in California and SLICED by hand in this restaurant."

Who cares if these strawberries from from California. It is not as if California strawberries are known for their high quality. They are cheap, the have a long shelf life, they survive transport, and that is about the limit of their appeal. (80% of strawberries sold in the US come from California.)

If you are looking for a strawberry that tastes good, rather than just looks good, a local one will always be the best choice. When Wendy's starts using local product I might consider this salad.