Catering to the local market

Sign at Cypress Park Market, West Vancouver, BC

Sign at Cypress Park Market, West Vancouver, BC (Detail)

West Vancouver, in fact Vancouver in general, is in the mist of a massive building and renovation boom. When I ride my bicycle along Marine Drive in West Vancouver it seems that every tenth house is either for sale, sold, undergoing renovations, brand new construction, or a vacant lot ready for some new architectural monstrosity.

So it is not surprising that the Cypress Market, the only retail store for about 10 kilometers along the road, is offering "Construction Workers Lunches". (Of course is should be "Construction Workers' Lunches", but that is just pedantic man striking again.)

This is a great piece of local marketing. Of course it would be enhanced by a flyer campaign hitting all of the construction sites to let people know about the lunches, and perhaps a pre-order and delivery service. But I hope that the construction workers take advantage of the service. Life for small retailers is hard enough as it is. I'm all for anything they can do to boost their business.