Still the taste of a new generation?

Pepsi advertisement, Granville SkyTrain station, Vancouver, BC

Pepsi advertisement, Granville SkyTrain station, Vancouver, BC (Detail)

For years the marketers at Pepsi have positioned the brand as the choice of younger consumers. Your parents may drink Coke, but Pepsi is the brand for you.

This positioning has been maintained for years as is demonstrated by this Michael Jackson 1980s-era advertisement.

Pepsi advertisment
(Source: https://tjthesportsgeek.files.wordpress.com/2012/02/pepsimj.png)

While Coca-Cola put names on cans, Pepsi has now added emojis to its cans. And of course, if you have to ask what an emoji is, you're too old.

And that is pretty much the point of the whole "new generation" appeal.