Stuck like this for hours. Who knows and who cares?

yp app advertisement, Renfrew SkyTrain station, Vancouver, BC

yp app advertisement, Renfrew SkyTrain station, Vancouver, BC (Detail)

If you are going to rely on technology to power your advertising, then you probably hope that the technology is reliable.

Of course, that is a  bit of oxymoron. What technology is really reliable? We have all seen the "blue screen of death" enough times to know that Windows is never 100% reliable.

But regardless of the technology in use, this sort of problem makes everyone look bad. And given that the screen was stuck for hours, I wonder who is taking responsibility for ensuring that the advertisements actually run when and where they are supposed to.