mba4rent: Who would place this advertisement today?

Papa Enterprises advertisement on Facebook
(Source: http://www.facebook.com)

I saw this advertisement on my Facebook page this morning. My first reaction was, "that has to be one of the most boring ads I've ever seen". My second reaction was, "is this firm insane?" This is today's weather forecast.

Vancouver weather forecast for July 7, 2015
(Source: http://www.theweathernetwork.com/weather/canada/british-columbia/vancouver)

The daily high temperature in Vancouver has been in the high 20s/low 30s for over a week. Due to forest fires on the Sunshine Coast and north of Whistler visibility in the Lower Mainland is almost non-existent and the air quality is dreadful.

But as most heating firms also offer cooling and air conditioning equipment, I thought that perhaps the ad link would take me to a page full of heat pumps and air conditioners.

Papa Enterprises website
(Source: http://www.papaenterprises.com/heating/)

But no, the page is all about heating. That makes no sense at all. And given that we are at the beginning of July, and this is the forecast for the next seven days, I can't see anyone having the remotest interest in heat for at least a couple of months.