Would it be possible to make the gender stereotyping a little bit more obvious?

Spin Master's Kinetic Sand sets, Michael's, Vancouver, BC

My daughter plays with dolls, she also plays with LEGO. She has a pink bike and a blue bike. (The pink bike is now too small and we will be passing it along to a friend.) Some days she wears pink, other days she wears blue. She does not adhere to the stereotypes that the market seems keen to impose on her.

At school she has played with Kinetic Sand and recognized the name on these packages. She would be happy with either of them.

Why do toy brand feel the overwhelming need to "pink" the toys that they aim at girls? And it is not just the toy companies, in many other areas brands that target women just "pink it and shrink it". For many years the bicycle business was notorious for this.

How very condescending. Next time I hope that Spin Master, the manufacturer, produces a set of purple Kinetic Sand with pirates, princes, and princesses.