Saturday, March 21, 2015

Welcome to the land of stereotypes

Happy Meal toy selection, McDonald's, Vancouver, BC

Happy Meal "boys" toy selection, McDonald's, Vancouver, BC

Happy Meal "girls" toy selection, McDonald's, Vancouver, BC

Could the stereotype be more blatant and obvious? The boys get Hot Wheels and the girls get Barbie. For the boys it is "Team Hot Wheels" and for the girls it is "Barbie - Life in the Dreamhouse".

Can't retailer like McDonald's take a more enlightened approach to this and shun the pink hell that is Barbie? Generations of girls who aspire to more than "Life in the Dreamhouse" will thank them.

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