"Free" is only attractive price if there is some demand

Stack of Yellow Pages books at the recycling depot, Bowen Island, BC

It is that time of year, the Yellow Pages books are being delivered. And if this year is anything like last year, the book will be delivered to the recycling depot, and in few weeks about 90% of them will go straight into the paper recycling bin.

I can remember when the Yellow Pages was an indispensable tool in every home, but that was 20 years ago. Now, not so much. The book is immediately out of date, big, bulky, and the type is too tiny to read.

Why would I rely on the Yellow Pages book when I could use the Yellow Pages app, to just use Google to find a business?

I give the print book another year or two before it is abandoned altogether.