Not really bait and switch, but close

Sign outside Goodlife Fitness, Hemlock Street, Vancouver, BC

Women can join this fitness club for only $2.99 per week. What a great deal!

But wait a minute, what is that tiny type below the price? "$79 enrollment fee required"

This does not quite fall into the category of bait and switch, but it is close. At least the details about the enrollment fee are on the sign, rather than hidden in 6-point mouse type" in the contract.

I went on the firm's website to see if I could find any information about what you actually get for the enrollment fee, but there were no details to be found.

So, you'll just have to go into the club to find out what you get for the enrollment fee. Good luck.