A nice campaign, but perhaps lost on today's youth

Coca-Cola advertisement on bus shelter, 10th Avenue, Vancouver, BC

The iconic Coca-Cola bottle is celebrating it 100th year. To mark the occasion, Coca-Cola is using images of historic figures drinking coke.

While this is a great idea and a nice campaign I fear that demographics may be the undoing of it.

Marilyn Monroe died in 1962. I wonder how many of today's Coke drinkers know who she is? I would think that they might be more familiar with Marilyn Manson. But that is probably a person that Coca-Cola does not wish to be associated with.