The right advertisements in the wrong place

Douglas College advertisements, Horseshoe Bay ferry terminal, West Vancouver, BC

Douglas College advertisements, Horseshoe Bay ferry terminal, West Vancouver, BC

Douglas College has a great series of advertisements that feature students and show some of the interesting things they are doing, and what the students hope to do once they finish.

I would presume that, given the choice, young students would prefer to go to a post-secondary institution where students do interesting things. However I do find it interesting that Douglas College chooses to advertising at a place that is, at a minimum, a 30-45 minute drive, an 85 minute transit ride, a 120 minute bicycle ride, or 10 hour walk away from the campus.

Driving directions from Horseshoe Bay ferry terminal, West Vancouver to Douglas College, New Westminster
(Source: http://www.mapquest.ca/#f34578bb45474fb9ea8d6c84)

Translink public transit route from Horseshoe Bay ferry terminal, West Vancouver to Douglas College, New Westminster
(Source: http://tripplanning.translink.ca/)

In addition, the prospective student would need to travel right past at least six other post secondary institutions and dozens of private ones. (The public one are marked with a yellow star on this map.)

Lower mainland, Vancouver to New Westminster (The yellow stars indicate the public post-secondary institutions)
(Source: https://www.google.ca/maps/@49.231961,-123.0047853,12z)

Douglas College may have lots of students who are coming from the Bowen Island, the Sunshine Coast, and Vancouver Island. I just find that a bit hard to believe. If you add in the ferry time, those students could be spending two to six hours on transit every day. 

As good as the Douglas College programmes may be, I can't see students willingly spending that much time in transit, especially if they have other choices.