How to confront your biggest competitor

McDonald's advertisement, Renfrew Street, Vancouver, BC

For the moment I'll ignore the fact that this advertisement was still up two days after the promotion finished.

My main point is that right in the middle of the Tom Hortons "Roll Up The Rim To Win" promotion McDonald's offered free coffee for a week. So, would you rather buy a coffee at Tim Hortons and have a roughly one in six chance of winning something, or get a free coffee at McDonald's.

As you might expect, they were lined up out the door to get a free coffee at McDonald's.

Great way to spoil the competition's biggest promotion.