Two problems here
Advertisment at the Broadway City Hall SkyTrain Station, Vancouver, BC |
The other problem is that Go Transit is actually a public transit service in another part of Canada. It is a commuter rail service in Toronto.
So, is Lamar saying that I should advertise on the Go Transit trains, or is Lamar promoting advertising on public transit in general. I may be one of the few people in Vancouver who made this connection, but then I'm just pedantic.
Either way, having lots of unsold spots filled with advertisements telling me to buy the unsold spots is not the most compelling argument.
Labels: advertising, out-of-home advertising, public transit, SkyTrain, transit advertising
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