Fighting a losing battle

Kodak PLUSDigital single-use camera box

I found this at the local recycling depot. It had been dropped off in the hope that someone would find a use for it.

Well I have a use, show it to my students and hope they get a giggle out of it. According to the "Develop before" date on the bottom of the box, the film is good until 2016.

I just can't imagine the Walmart staff knowing what to do with this next year. (The box says, "Drop off camera for processing at Wal-Mart Canada".)

But mocking aside, this was an interesting, but ultimately futile, effort on Kodak's part to try and extract some additional revenue from the dying film business by offering digital and print output. First rolled out in 2003, this was part of Kodak's losing battle against the digital camera.