You can always find a Coke, but how old is it?

Minibar at The Hotel Vancouver, Vancouver, BC (February 11, 2015)

Can on Coca-Cola in the minibar, The Hotel Vancouver, Vancouver, BC (February 11, 2015))

The prices for snacks and drinks in hotel minibars are known to be a bit on the high side. (This can of Coca-Cola is $6.00 and the bottle of Evian water is $9.00.) But does this have an effect on guests' willingness to crack open a cold refreshing can of Coke?

In this case I think that we have evidence that it does. The 2014 FIFA World Cup in Brazil ran from June 12, 2014 to July 13, 2014. Coca-Cola, as one of the official sponsors, produced a series of commemorative cans. Great, except this can was still in the minibar seven months after the end of the event.

These days we all kind of expect to be charged high prices for stuff in the minibar, but high prices for obviously stale goods is adding insult to injury.