Monday, April 14, 2014

What a load of marketing buzzwords!

An excerpt from the EASY-BAKE Oven FAQ (Source: http://www.hasbro.com)
My six-year old daughter just scored an EASY-BAKE Oven from the local thrift store. The instructions were missing, so I went on the Hasbro website to look for the instructions.

I looked at the FAQ and saw this Question and Answer.

What a pile of meaningless gobbledygook. Inside the company it might be fine to use terms such as "immersive brand experience" but will it mean anything to the customers?

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