Well, there goes your brand's reputation

Pepsi Sign at Mandy's Cafe, Kelowna, BC

Kelowna is known for its bright sun. Any outdoor signs are likely to have a much shorter lifespan than signs in rainier parts of the country.

So, if I'm the Pepsi sales representative I should be keeping an eye on the outdoor signs to make sure that the brand is represented appropriately.

Because, if the sales rep doesn't care, and the retailer doesn't care, why should the consumer? A little thing, but one of the thousands of little things that retailer must pay attention to.