Sunday, March 30, 2014

The poster is up and the promotion is over

Poster, in the window of a  PANDORA retailer, March 30, 2014
Having a promotion is great, and having a time-limited promotion is a great way to pique customers' interest at times that may be traditionally slow. But leaving the poster up a week after the promotion is over does not create a good impression for the customers.

Can customers still get the free bracelet if they buy $125 worth of PANDORA jewellery? If they can, why the end date on the poster. If they can't, why is the poster still up?

Either way it does not reflect well on the brand or the retailer.


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