Well, that didn't take long.

President's Choice (PC) Decadent Chocolate Chip Cookies at Shoppers Drug Mart, April 5, 2014

The regulators have given the thumbs up to the acquisition of Shoppers Drug Mart by Loblaw. The fact that this $12.4 billion CDN acquisition went through relatively unscathed didn't' really surprise anyone. In addition to adding adding over 1,200 locations across the country, including many smaller, urban locations, Loblaw now has an another thousand-plus places to sell its private label foods.

While the LIFE brand has some credence for healthcare products, Shoppers Drug Mart has never done a great job with private label foods. Yes, there was variety on the shelves, but the quality has often been disappointing.

Will the inclusion of President's Choice (PC) foods on the shelves of Shoppers Drug Mart drive sales? Given that this is the number one selling cookie in Canada, I'd have to say yes. As the rest of the Shoppers Drug Mart food departments convert over to Loblaw's brands I'd expect to see a jump in sales.