Who owns red?

Food Bank Donation Bag, Okanagan College, Kelowna, BC

Soup is one of the staples of food bank's list of suggested donations, along with pasts and tinned tuna. So it is not surprising that Campbell's is sponsoring this "Food Bank Donation Bag". And how do we know that is sponsored by Campbell's? Red!

In the automobile world red means Ferrari. For soft-drinks it is Cola Cola. And if I am looking down the soup aisle of my local grocery store, red means Campbell's.

So good on Campbell's for supporting food banks, and very smart of the company to use red.