Milking this for all it's worth

Portion of email from Shoppers Drug Mart, April 18, 2014

Sign at the entrance to Shoppers Drug Mart, April 17, 2014

It is a good cookie, but at the end of the day, it's just a cookie.

As I predicted this cookie is just the start of influx of President's Choice (PC) products into the Shoppers Drug Mart stores. And not only are the PC products flowing into the Shoppers Drug Mart stores, Shoppers is using whatever means available to publicize their arrival.