Another "Black Friday"?

Home Depot, Cambie Street, Vancouver (April 15, 2014)

In the United States "Black Friday" is the Friday after thanksgiving. The name comes from the belief that retailers operate in the "red" throughout most of the year, and then move into profitability (The "black") starting at the end of November.

Now retailers across North America have rolled out a second "Black Friday". Home Depot's "Spring Black Friday" event started on April 3rd with similar events at Lowes and Walmart.

Will this be a meaningful event or just another gimmick? I favour the latter and I don't see this having a durable impact on retail sales.