Hey, that's not your logo

Anniversary sign in the window of The Greatful Fed pub, Kelowna

I notice logos and typefaces. It may be the vicarious art school eduction I recevied via my wife, or the years I spent as an agent for illustrators and photographers, or perhaps all of my years teaching marketing.

But anyway, I was walking along Bernard Street in Kelwona and saw this sign. My first thought was that the pub was doing some promotion with Yahoo. Nope, they are just borrowing the logo to attract attention.

That's a bit naughty. And what benefit does it give to the pub?