What the hell?

2010 Hello Kitty Chardonnay (Source: http://www.amazon.com/Hello-Kitty-California-Chardonnay-750ml/dp/B00861VYTG)

Hello Kitty wine (Source: http://www.amazon.com/Hello-Kitty-California-Chardonnay-750ml/dp/B00861VYTG)

What genius thought that this was a good idea? Using Hello Kitty, the favourite of 7-year old girls the world over, to sell wine.

It is no wonder that consumer advocates get their knickers in a twist about marketing to children.