Real paint from a real paint store?

Benjamin Moore store in Kelowna

Sign in the parking lot outside the Benjamin Moore store in Kelowna

For the moment I'm going to ignore the typo on the sign ("colourfull" instead of "colouful") and concentrate on the message.

Evidently Benjamin Moore paint colours are frequently copied by other paint companies. A customer will see a colour they like in the Benjamin Moore range and then take the paint chip to another firm to get the colour "knocked off" at a lower price.

But isn't paint just paint? According to the manager at the Benjamin Moore store, the firm has its own pigment and paint manufacturing processes that are superior to those used by the competition. Hence, some people looking to save a few bucks may try to get the Banjamin Moore colour in a cheaper paint brand.

I have no idea if the Benjamin Moore paints really are superior, but they seem to get consistently good reviews. Next time I'm painting I may give them a try.