Nice sign, or at least it used to be

Sign at the back of BC Liquor Store

This thoroughly trashed sign is attached to the rear of a building housing a BC Liquor Store. And not just any BC Liquor Store, but a a "Signature" store. These stores carry a larger range and have better trained staff.

It appears that they do not have better trained delivery drivers.

The sign is position in such a  way that every truck backing up to the store's loading dock runs the risk of hitting the sign. And based on the number of damaged letters I'd have to say that a good proportion of the drivers have managed to hit the sign.

I don't fully blame the drivers, the sign is in the wrong place and sticks out too far from the wall.

Just another piece of bad planning at retail.