Facebook does not get it

Two ads on my Facebook Scrabble page (February 4, 2013)

Facebook does not get it. The "sponsored" advertising on my page makes no sense at all. If I'm a keen cyclist, three of ads are cycling related, then why am I a candidate for gastric bypass?

Gastric bypass is usually the last resort for the obese. Cyclists tend to be thin and fit. Cycling clothing, from the likes of Sugoi, does not come in sizes to fit people who would be likely candidates for gastric bypass.

This appallingly bad targeting should tell any firm planning to advertise on the site that Facebook does not have any reasonable idea about either who is on the site, or what they might find interesting.