What happened to the website?

Lid gripper from Scott Towels

This is a rubber jar gripper in the shape of a messy spill. The full text is, "If you spill it, you clean it. (The maid's on vacation)" Below that is the Scott Towels logo and at the bottom is the website address, "bigmess.ca".

The website is no longer active. This is due to a long and complicated process of brand name licensing. Scott Towels changed it's name to Sponge Towels and the Scott name disappeared temporarily from the paper towel market in Canada.

Now the Scott name has returned to Canada, but the towels are now known just as Scott, rather than Scott Towels.

I don't know why the former Canadian licensee of the Scott name allowed the bigmess.ca domain to lapse. Even with their products new name, SpongeTowels, the "big mess" concept would still be applicable.

I guess that there are thousands of these expired domains floating around. Consumer know the domain name, and may even have some piece of marketing schwag with the URL, but some shortsighted middle-manager decided that it was better to save $10.00 a year than to set up a re-direct to the corporation's website and capture any remaining consumer interest.