First "Cheerios", now "Special K"

"Special K" bowl at Walmart

Kellogg's stylized "K" is one of the most recognized letters in North American branding. The firm also features it prominently on the packaging for "Special K" breakfast cereal.

While lots of other cereals seem to be aimed at children, there are not many that are aimed specifically at women. Over the past few years, all of the advertising that I've seen to "Special K" have featured women in the campaigns.

Cereals aimed at children seem to fall into two camps. On one hand you have the sugar-coated, chemical laden horrors with cartoon characters on the front of the box. On the other hand you have a cereal such as "Cheerios" which toddlers seem to have an insatiable need to eat, and spread around the house.

A few years ago I saw a yellow plastic container, in the shape of a "Cheerio" at my local grocery store. Not only the perfect place to keep "Cherrios" when out for a stroll with your child, but a constant branded reminder of the food that should be inside.

While this "Special K" bowl seems like a good idea, I can't see parents using Special K as a mobile snack food. And that does not seem to be the point. If you look carefully you can see the spoon under the lid.

So is the woman too busy for breakfast expected to take this to work with them to eat "Special K" at their desk? Interesting idea, but I don't see it have the success of toddlers and "Cheerios".