Facebook does not seem to get it

Ads on the Facebook Scrabble page, January 28, 2013

I have been on Facebook for a year or so. I use the site sparingly, have my privacy settings cranked up, and rarely post or comment. But I do use the site to play Scrabble with my family.

Facebook knows where I am, and as a result feeds ads that are sometimes theoretically relevant to me.

These are the fist five ads on my Facebook page today. SFU makes sense. I'm in Canada so an RSP ad also fits. Aboriginal canoe and kayak tours in BC is a fit with my location and I've been to the Sunshine Coast in the summer, so a winter visit is not beyond the realm of possibility. But why do I have a Zappos ad here?

Zappos has not shipped to Canada since 2011. According to the Zappos site;

We have made the difficult decision to shut down the canada.zappos.com site and stop shipping to Canada. One of our core values is to "deliver WOW through service". That means the best selection of brands and products that can meet just about every individual's needs as well as fast, free shipping and free returns, all at competitive pricing. Our Canadian customers know that we have not lived up to these service levels.

Product selection on canada.zappos.com is limited due to distribution agreements with the brands we sell in the United States. In addition, we have struggled with general uncertainty and unpredictability of delivering orders to our Canadian customers given customs and other logistics constraints.

We would like to thank our loyal Canadian customers and are sorry that we will not be able to serve you in the same way. Beginning April 1, 2011, we will no longer ship orders from canada.zappos.com. Some of you may have electronic certificates with open balances. If that is the case, please be sure to redeem them prior to April 1, 2011. Of course, we will still be able to accept orders originating from Canada and shipping to US addresses. Customers can always reach us 24/7 by calling 1-800-927-7671 or emailing cs@zappos.com.

So, why does the ad for Zappos appear if Facebook knows where I'm located and that Zappos won't ship to that location. Stuff like this drives me crazy and shows me that neither Facebook, nor the firms that advertise on the site, have a clue how to use the information that they have about site visitors.