Space for sale

Brochure for for-profit firms at the Merritt visitor's centre (Yet another crappy photo by yours truly)

Whenever I travel I am amazed at the volume of free information I find at the tourist information centres. Sometimes the information is useful, in other cases I find brochures trying to persuade me to visit rather dubious attractions. (The largest ball of the string in the tri-county area!)

So, how do those brochures get there and what does it cost to display them? I found this sign on the wall at the Merritt Visitor's Centre.


Brochure Racking sign

As is the case with so many ares f marketing, there are volume discounts available. The longer the time you have your brochures in the visitors centre, the cheaper it is per month.

Detail of Brochure Racking pricing

My questions is, how many companies who would like to have their brochures here actually visit this visitors centre? The answer may surprise you. It is the second busiest in British Columbia. Only the centre at the Vancouver airport serves more visitors. So, having the sign on the wall actually makes quite a bit of sense.