Radio, now a service of Proctor and Gamble

JR Country billboard in Vancouver

I saw this billboard and thought, "I recognize that colour scheme".

Tide bottle with it's distinctive yellow and orange logo

Obviously, the radio station must think that the Tide colour scheme resonates with their listeners. Easy to do if you are a radio stations that is appealing to the broad mass of the population. The Tide logo, and colour scheme, is among the best know packaging designs in North America.

This does raise the issue of how much protection Tide packaging design has under intellectual property laws. Despite the history of "soap operas", I don't think that anyone will think that P&G has a equity stake in JR fm.