We've extended the hours, by opening later

Sherwin-Williams Store, Yukon and 8th Avenue, Vancouver

Sherwin-Williams is having a sale, or should I say a "Super Sale!". If a retail store is trying to maximize sales, you need to be open when your customers want to shop. So, the Sherwin-Williams store has extended hours for the duration of the sale.

Extended Super Sale Store Hours

This is great. I can shop from 7:00 am until 8:00 pm on Friday and Monday, 8:00 am to 6:00 pm on Saturday, and 10:00 am to 6:00 pm on Sunday. But, wait a minute. Are those hours really extended? How do they compare to the hours I have been used to in the past?

Regular Store Hours

So, what has changed? The store is actually open on one more hour over the four days of the sale. (An extra half hour each on Monday and Friday.) The Saturday and Sunday hours are exactly the same, and the early morning, 6:30-7:00 am, time has been lost on Friday and Monday.

So, if I am a regular customer, probably working in the building trade, and used to coming in at 6:30 am to pick up paint before I head out to the job site, I will now have to wait for an extra half hour for the store to open at 7:00 am.

The sale may be super, but the hours do not seem all that extended.